Essex SEO London Consultant UK Internet Marketing

First Page of Google – SEO Essex SEO London and SEO for Hertfordshire

Positioning on Google’s first results page depends on a combination of:-

  • On Page factors – keywords (search terms) visible on your webpages and in the coding – particularly the Page Title.
  • Off Page factors – incoming links from other websites to your webpages.

Incoming links are more important than on-page factors as they:

  • Increase link authority of your webpages and website.
  • Add to the relevance of your webpages through the anchor (linking) text.

Why You Need Top Page Positioning On Google for your Target Keywords.

  1. 90% of searchers use Google.
  2.  95% of traffic goes to webpages on Page 1 on Google.SEO Hertfordshire

SEO London

If you are not on Page 1 On Google for the products and services you offer, you are missing great business opportunities.

How does a webpage reach the top page of Google?

It is with a combination of reputation and relevance.

Reputation depends on the quantity and quality of incoming links to your webpages.

Reputation is more important than relevance.

SEO Essex Top page positioning on Google

 

Google places a great deal of emphasis on incoming links from other websites. The value of these links depends on the reputation of the page giving the link divided by the number of outgoing links on that page – as in the following video.
Google uses PageRank as the metric of reputation of a webpage (PR): PageRank is explained here.

The reputation of a webpage competing for a keyword is a combination of the webpage PageRank and the PageRank of the website. The best indication we have of website authority is the HomePage PageRank (HPR).

There is compelling evidence that Google gives a boost to HomePages competing for a keyword such that its effective PageRank is a minimum of 4.5 (Viniker – EzineArticles 2012).

Total WebPage Reputation

The total webpage authority = PR + HPR + HomePage PageRank boost for HomePages

This is explained in our video -and on www.total-page-reputation.com

Relevance – On-Page Factors

Search engines look for keywords (search terms) in

  • The body of the text.
  • Google also looks for synonyms – latent semantic indexing.
  • In the underlying coding
    • Keywords in the Page title are particularly important.
  • Keywords in the anchor text of incoming links also testify as to what others think your webpage is about.

Reputation – Off-Page Factors

The search engines, including Google, determine how strong a competitor you are by the number and quality of links from other websites to your webpages.

Google uses PageRank as proof of website and webpage competitive strength or link reputation.

Website HomePage – Your Trump Card for Top Page Positioning on Google

SEO London

Google gives a positioning boost to your HomePage when it competes for a keyword. (Equivalent to PageRank 4.5)

Your target keyword phrases, or at least the words in those keyword phrases, must be

  • included in your Page title tag
  • if you are to have any chance of reaching the top page of Google for that keyword.

Google only indexes the first 60 – 70 characters in your Page title tag.

If your website has a HomePage PageRank less than 4:-

  1. You can only realistically achieve top page positioning for a good keyword with your HomePage.
  2. As Google only indexes the first 60 – 70 characters (including spaces) in your Page title
    • You are limited to target about 10 words – 3 or 4 keyword phrases.
  3. Websites like Rymans and Tommy Hilfiger have HomePage PageRanks of 4.
  4. Very few small and medium sized websites achieve HomePage PageRank of 4 or more.

Use your HomePage with great care if you are to increase your visitors and business with your website.

We are Paid On Results.

We calculate the amount of required link power required for Page 1 positioning on Google for your target keywords with our program Keyword SEO Pro. This program uniquely defines keyword difficulty by averaging the Total Webpage Authorities of those webpages that are on the top page of Google for a keyword.

We carefully increase the reputation of your website and webpages to achieve Page 1 positioning on Google for the agreed keywords. Our fees are set out here……

Internet Marketing and SEO for:

Professions:

Accountants | Builders |Computer Engineers | Doctors | Electricians | Entertainers |   Food Industry | Gardeners |Magicians| Musicians | OpticiansPlumbers | Professionals | Solicitors | Teachers | Tradesmen  |Utilities |

SEO London

SEO London |

Barnet | Canary Wharf | Chingford | City of LondonDocklands | Edgware | Enfield | Finchley |Hampstead | Hendon | Islington |Kensington |Knightsbridge | Southgate |Tower |West End of London| WestfieldStratford | Woodford

SEO Essex

We are a Loughton Essex SEO freelance firm

SEO Essex |

Braintree | BrentwoodChelmsford | Colchester | EppingHarlow  | IlfordLakesideLoughton Romford | Southend | Waltham Abbey |

SEO Hertfordshire

SEO Hertfordshire |HertfordWelwyn Garden City | Ware | Watford |

SEO Essex - SEO London - SEO Consultant Hertfordshire

Others:

Cambridge | Luton

We use our own program keyword tool – Keyword SEO Pro to find the best keywords for your website to target. We provide captivating CMS website design for Essex and London small and medium size businesses.

We undertake SEO London, SEO Essex and SEO Hertfordshire.

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