Positioning on Google’s first results page depends on a combination of:-
- On Page factors – keywords (search terms) visible on your webpages and in the coding – particularly the Page Title.
- Off Page factors – incoming links from other websites to your webpages.
- Quality Score – Google monitors users signals such as time on site and bounce rate and compares these to your competitors.
- Digital Footprint – there is evidence that blogging on your website and your social media related to your website (Facebook, Twitter, LinkedIn and YouTube influences the rankings of your web pages.
Incoming links are more important than on-page factors as they:
- Increase link authority of your webpages and website.
- Add to the relevance of your webpages through the anchor (linking) text.
If you are not on Page 1 On Google for the products and services you offer, you are missing great business opportunities.
It is with a combination of reputation and relevance.
Reputation depends on the quantity and quality of incoming links to your webpages.
Reputation is more important than relevance.
Google places a great deal of emphasis on incoming links from other websites. The value of these links depends on the reputation of the page giving the link divided by the number of outgoing links on that page – as in the following video.
Google uses PageRank as the metric of reputation of a webpage (PR): PageRank is explained here.
The reputation of a webpage competing for a keyword is a combination of the webpage PageRank and the PageRank of the website. The best indication we have of website authority is the HomePage PageRank (HPR).
There is compelling evidence that Google gives a boost to HomePages competing for a keyword such that its effective PageRank is a minimum of 4.5 (Viniker – EzineArticles 2012).
The total webpage authority = PR + HPR + HomePage PageRank boost for HomePages
Search engines look for keywords (search terms) in
The search engines, including Google, determine how strong a competitor you are by the number and quality of links from other websites to your webpages.
Google uses PageRank as proof of website and webpage competitive strength or link reputation.
Google gives a positioning boost to your HomePage when it competes for a keyword. (Equivalent to PageRank 4.5)
Your target keyword phrases, or at least the words in those keyword phrases, must be
Google only indexes the first 60 – 70 characters in your Page title tag.
If your website has a HomePage PageRank less than 4:-
Use your HomePage with great care if you are to increase your visitors and business with your website.
We are Paid On Results.
We calculate the amount of required link power required for Page 1 positioning on Google for your target keywords with our program Keyword SEO Pro. This program uniquely defines keyword difficulty by averaging the Total Webpage Authorities of those webpages that are on the top page of Google for a keyword.
We carefully increase the reputation of your website and webpages to achieve Page 1 positioning on Google for the agreed keywords. Our fees are set out here……
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We are a Loughton Essex SEO freelance firm
We use our own program keyword tool – Keyword SEO Pro to find the best keywords for your website to target. We provide captivating CMS website design for Essex and London small and medium size businesses.