Keywords and Keyword Difficulty – Part 1

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Keywords and Keyword Difficulty – Part 1

google first page - Part 3 Keywords and Keyword difficulty 1

A keyword is a word or expression that may be keyed into search boxes (search terms) on search engines such as Google.

Every business desires its website to be on the top page of Google (see Why your business website must be on the first page of Google).
The objective is to find specific niche keywords appropriate for your website. A niche keyword has been defined as having an above threshold search volume for the targeted locality of a website with potential for leading ten positioning on the search engine results page (SERP) for that region (country).

Threshold Search Volume

The limit search volume that is acceptable for a website is dependent on its target audience. A global info website might choose a threshold search volume of a thousand searches per month prior to it would think about producing a websites concentrated on a keyword. For instance, Wikipedia has the tendency to target short-tail keywords (one or two words just).
A website seeking clients within a region might consider the roi acceptable for establishing a websites on a keyword with prospective to draw in even one extra client a month. A company of solicitors may target look for family solicitors in a town, district or city . It may regard success as one or two new clients each month.

Area Location

Region orientated searches form the fastest growing sector on the web – currently approximated at 12 %. A search that includes an area has a better possibility of converting on e-commerce and e-marketing websites.
When we seek niche keywords for area based websites, we require information on the number of searches carried out for that area and an evaluation of the competition for the nation particular search engines. In addition to having the biggest search database, and being totally free of charge, the Google keyword research tool has the advantage of providing both international and nation certain regular monthly search volumes.

Top 10 Positioning on Search Engine Results Pages

Few searchers click on websites positioned listed below the leading 10 on SERPs. Whereas 42 % of searchers click on the top located websites for a search, only 0.7 % of searchers will click on the 11th located websites and 0.07 % for the forty very first positioned web page. Put another way, if the primary websites for a keyword gets 600 visitors, the 11th websites will receive 10 visitors and there will be just one click the 41st. This means that a websites that can not be placed within the leading ten positions for a keyword on the SERP will fail to bring much traffic.

The Keyword Search Volume and Keyword Difficulty Balance

There is no point targeting keywords without any searches. The Google Keyword Coordinator tells us the number searches monthly for a list of keywords.
There is no point targeting keywords where the competitors is so fantastic that our website has no chance of top page positioning– the keyword difficulty is too high. In the next blog, we will discuss keyword difficulty evaluating.

A worldwide information website may choose a threshold search volume of a thousand searches per month before it would think about developing a web page focused on a keyword. A website looking for clients within a region might consider the return on investment appropriate for developing a web page on a keyword with prospective to bring in even one extra client a month. When we look for niche keywords for region based sites, we require information on the number of searches doned for that locality and an evaluation of the competition for the country particular search engines. In addition to having the largest search database, and being totally free of charge, the Google keyword research tool has the benefit of providing both worldwide and nation specific regular monthly search volumes.
Put another method, if the number one web page for a keyword receives 600 visitors, the 11th web page will receive 10 visitors and there will be simply one click on the 41st.

Adapted from my own article

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