Myth 1. Links from non-relevant sites or websites or pages or material that are not in your niche won’t help you rank better.
This is rooted in the concept that Google is essentially saying, “We wish to see that there’s significance and a genuine factor for Website A to connect to Website B.” However if a link is editorial, if it’s coming from a premium place, if there’s a reason for it to exist beyond simply, “Hey, this looks like some sort of sketchy SEO tactic to enhance rankings,” Googlebot is most likely going to count that link and count it well.
I would not be worried if I’m a Baltimore lawyer and a grocer in London wishes to connect to me or they happen to link to me, I’m not going to be scared about that. I would state that, the huge majority of the time, off-topic links from locations that have nothing to do with your site are actually really useful. They tend to be hard for your competitors to obtain. They’re almost always editorially given, particularly when they’re made links rather than sort of encouraged or purchased links or manipulative links.
There is no proof that a link from a law associated site to another law related site carries more weight than if the link is from a website with has nothing to do with the law– all other factors being equal.
Myth 2 Don’t get links too quickly or you’ll get punished
If you are doing grey hat/black hat link structure with your private networks, your link buys, and your swapping schemes, and these kinds of things, it’s possible that if you get them too quickly, you’ll trip over some sort of Google filter. If you’re doing the kind of link structure we recommend you do not have risk here. So long as your links are coming from good places, don’t worry about the speed of them.
This presumes sensibility. If a website with couple of links suddenly acquires a thousand links over a few days, that is going to set off the Google radar.
Myth 3Don’t connect out to other websites, or you’ll leak link equity, or link juice, or PageRank
This is a myth rooted in some fact. Historically, a very long time earlier, PageRank utilized to flow in a particular way, such that if I had four links, that a quarter each of the PageRank that this page might pass would go to each of them. If I added one more, oh, now that’s one-fifth, then that ends up being one-fifth, and that becomes one-fifth. This is old, old, old-school SEO. This is not the way things are any longer.
PageRank is not the only piece of ranking algorithmic goodness that Google is using in their systems. You ought to not be afraid of connecting out. You need to not be afraid of linking out without a “nofollow” link. You, in fact, must link out. Linking out is not only correlated with greater rankings. There have actually likewise been a bunch of research studies and research suggesting that there’s something causal going on, since when followed links were contributed to pages, those pages really outranked their non-link-carrying competitors in tests.
More than one link from the same site is useless
This one is rooted in the concept that, essentially, variety of linking domains is an important metric. It tends to be the case that sites that have more special domains linking to them tend to outrank their peers who have just a couple of websites connecting to them, even if lots of pages on those individual websites are supplying those links.
If Smashing Publication is going to connect to you from 10 pages or 50 pages or 100 pages, you need to be delighted about that. Moz has several links from Smashing Magazine, because folks have composed great articles there and indicated our tools and resources. That is great.
Adapted from an article on Moz