Meta Description Tag

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Meta Description Tags – Link Bait Par Excellence

1. The Meta Description is the most essential Meta Tag in search engine optimisation (SEO).

Keywords (search terms) in the Meta Description Tag have no direct impact on positioning on search engine outcomes pages (SERPs) as the Tag contents are not included in search engine ranking algorithms. Although the page Title Tag is more vital than the Meta Description, it is not strictly talking a Meta Tag.

So exactly how can the Meta Description be so crucial? The contents of this Tag are usually included in the snippet that explains a page on the SERPs. A well-written Meta Description will certainly enhance the Click-Through-Rate (CTR) of your natural search listing.

2. It is the 2nd step in SEO and a lure to your link lure.

There are three steps in SEO.

First of all, drive the webpages as high up the SERPs (Search Engine Results Pages) as possible.

Secondly, urge searchers to click on the SERP link.

Lastly, captivate possible site visitors so that they accept a ‘Call to Action’.

The Title Tags and Meta Description Tags are the two sections of text people can read on a results page to choose if they will click a detailed web page. These tags offer webmasters the chance to market content to searchers and let them understand exactly what their page has to provide the answer to their search question. It is the one opportunity to tell your potential site visitor and customer that your site is exactly what they are trying to find. You need to produce compelling advertisement copy that will make your link irresistible.

Link bait has become a buzz subject in SEO. The principle behind link bait is that your web page has information worthy of a link from other websites. Website positioning on search engine results pages is mostly based on the overall value of incoming links to the web page’s HomePage (HomePage PageRank). If your page description has excellent copy it will urge others to visit your web page and possibly create an association with it. Thus an excellent Meta Description becomes bait on search engine outcomes pages leading to the link lure on your web pages.

You have overall control of the Meta description on your own websites. If your targeted keywords are not included in the Tag, the search engines will choose a sentence in the text with the keyword nearly at random and this might not result in a desirable snippet.

Lots of optimisers invest a large amount of time composing short articles for directories. These suggest authority. The post pages on directory sites will only return valuable link juice to their website if the article page gathers inbound links. Article directory sites generally include the first sentence or more from the short article summary in their page Meta Description. Appropriately, article authors should offer particular focus on their post summary.

3. Meta Description Tag technical problems.

Meta Tags provide info about the contents on a webpage for the search engines alone. The Meta Description Tag is put in the header section of the page coding.

The Description Tag need to be a true reflection of the content of your page. If those that click with to your page spend time on it then the online search engine will certainly record it as a positive individual signals that will improve positioning. It would be counter-productive to increase CTR if high bounce rate or very little time on website lead to bad individual signals to the online search engine.

In contrast to the Title Tag, Meta Descriptions should be formatted in full sentences so they review quickly.

There is always advantage in a little espionage in SEO. The Meta Description for the page is placed within open and closed tilted brackets as: meta name=”description” material=”Search the world’s information, consisting of websites, images, videos and more. Google has numerous unique functions to help you find exactly what you’re trying to find.”.

The search engines restrict space for the description Tag with Google indexing an optimum of 160 characters. Keep the Tag contents to under 160 so that your description is not truncated. Similar to every aspect of your web pages, be prepared to make changes so that the website progressively improves gradually.

In the early days, search engines counted heavily on the Meta Tags to determine positioning. Search engine optimisers have constantly tried to find the leading factors in the positioning algorithms and optimise appropriately. Optimisers learned how to control the material of these Meta Tags. As a consequence, the majority of search engines today pay little or no attention to these Tags, and count rather on the real content of a site and anchor text in its associated with identify relevancy for search engine positioning. Google completely ignores the contents of the “Keywords” Meta Tag.

This article was originally published in full on Vinker D.A (2011) Meta Description Tags – Link Bait Par Excellence

Important New Information on the Meta Description Tag

Matt Cutts, head of spam detection at Google and leading Google spokesperson addressed the question of meta description duplication within a website in a YouTube video (November 2013).

Matt advised that you should either have unique Meta descriptions or no Meta descriptions but avoid duplications of the meta descriptions. In fact if your website is verified with Google, they will advise you if you have such duplications. Matt says he does not put unique meta descriptions on his blog. He does advise unique meta descriptions for really important pages.

Meta Description as a keyword

The keyword – meta description – has a search volume of  18,100 per month.

The average total page reputations of the pages on the top page of Google for this keyword is 9.2

Total Page Reputation meta description


The average HomePage PageRanks of the top pages for this keyword is 5.4 and few SME websites achieve such levels. This is a difficult keyword to rank for however tempting such high search volumes might be.



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