Page Title tag and SEO
The Page Title appears at the very top of your browser and also in the page tab.
The Page Title is defined in the page title tag which is placed in the head section of the page coding – in this example:-
<title>Affordable Web Design Essex SEO London Internet Marketing SME</title>
You can see the coding of a webpage by ‘right clicking ‘ on the page.
The Page Title appears on the top line of the page entry on Google’s search engine results page.
- On-page optimization includes the page content visible to visitors and the underlying code.
- Off-page optimization relates to links from other internet sites.
This image shows a Google search results page for ‘Web Design Essex’. Note that the words in the keyword phrase, or a synonym, appear at least once in the Page Title – top line of each entry.
If your target keywords or the words in the target keywords at least, are not in the Page Title, top page positioning on Google is highly unlikely.
In 2009, SEOMoz invited 72 of the leading SEO specialists from all over the world to offer their opinion on the most important ranking factors in the search engine positioning algorithms. They were of the opinion that the title tag is the fourth essential element and it is the only on-page factor in the top 5; the other 4 are off-page factors.
2. Use all, or at least most, of the 65 characters indexed by the search engines.
Search engines index between 60 and 70 characters in the page title tag in their index.
If you were to usef 80 characters, the last 15 characters will have no SEO benefit and they will not be shown in your entry on the SERPs.
Internet specialists tend to use most of the designated 65 characters. On evaluation of the leading 10 SERPs for the keywords ‘website designer’ and ‘seo’ on Google.com, 173 of the 200 titles utilized more than 50 characters.
Some Google commentators suggest that the position of the words in the page title influence the importance that Google attributes to them: The idea is that the first words are given greater import than the words appearing in the 6th or 7th position,
The title tag is the most valuable real-estate on your webpage – particularly the page title of the HomePage – and every character needs to be utilized with the greatest care.
3. Avoid the temptation to include your name or brand name in the page title unless the brand is already well known.
Although probably in the minority, I do not believe that there is any value including your brand name in the page title unless it is already well known.
It is typically argued that people who know of the business would anticipate to be able to find it at the top of a Google search and this is fair comment. However, positioning of the name in the header graphic alt tag, H1 tag and in the body text will certainly bring you to the top anyhow. Additionally, a major goal in SEO is to attract as many new visitors as possible to your internet site. Potential brand-new site visitors will not be browsing using your domain name.
Your domain should likewise be put at or near the beginning of the META-description tag. For many online search engines, this tag does not directly affect positioning. Nevertheless, search engines such as Google, tend to put your entry in their outcomes pages with the page title on the top line and two or three lines of ‘snippet’ associating with the search request: The META-description is typically the source for the snippet. This means that even without your name in the page title, your entry on the SERPs will certainly include your name and it will certainly be emboldened if it is the searched keyword. You will therefore still be at the top of the SERP and will have conserved precious characters in the page title that you can utilize to draw in brand-new site visitors with more target keywords.
Your HomePage, when competing for a keyword, gets a boost to its effective PageRank – the HomePage PageRank is the top factor in the Google positioning algorithm. If your brand name is not well known, it is unlikely that other websites will include it in their HomePage, which means there will certainly be fes competitors. Your website alone will certainly get the boost allotted by Google to HomePages contending for a keyword – the G-Factor-2. Provided you have included your brand name or domain in places aside from the page title on your HomePage, your website ought to still be at the top of SERPs for a search specifically looking for you.
If you have any doubt, attempt putting it to the test. Ensure your brand name is in the various other locations as above. Leave your name from the page title for a time and see if your site still comes at the top for a search for it. This ought to be done preferably with a rank inspecting program such as RankTracker or on a computer system that is not your own to stay clear of the search engine ‘personal search’ bias: The search engines get your preferences and you will certainly see a slightly various outcomes page to others.
One exception to the guideline relating to addition of a domain or company name in the page title is when it contains your major keywords. The words must be separated so that they can be correctly indexed by the search engines – website design rather than websitedesign.
The 2nd exception is if you have a particularly common name such as John Smith. In these scenarios, it would be appropriate to include it in the page title to improve your chances of being discovered by those searching for you.
4. Include your top niche keywords in your Page Title
Your page title is the SEO gold dust of your internet site. You should discover your finest niche keywords. A niche keyword will have an appropriate variety of searchers and your webpage must have a good chance of top SERP positioning.
If your niche keywords are not included in the page title, you are unlikely to attain top page positioning. You can examine the value of the page title by doing a search for any preferable keyword of your choice and taking a look at the leading line (the page title) of all the leading SERP entries.
There is no significant advantage to be obtained by including a keyword more than once in your page title. You will use up priceless characters that could be made use of to much better impact by use of various other keywords.
5. Use keywords instead of a sentence.
Effective web professionals prefer to use keywords that are not in sentence format in their page title. On reviewing the page title for the top 100 websites for the keywords ‘website designer’ and ‘seo’ on Google.com, I found that just 18 of the 200 web pages made any effort to include a sentence in the page title.
Do not squander valuable characters on unneeded words in the page title. Just use keywords that people are most likely to use in their searches. Do not utilize ‘the’ ‘and’ ‘of’ or ‘leading’ as they are not generally included in a search.
This article was published in full on EzineArticles – Viniker, D.A. (2011) Five Things You Should Know About the Page Title Tag for SEO