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Google uses more than 200 signals including: –

Keywords on the page, in the title, in the URL (file name) adjacent, synonyms, quality website (domain authority), incoming links and their importance.

Google Webmaster Help, Matt Cutts, 2013

Mistakes by volume:

  1. Ensure the pages are crawl-able.
  2. Use the words that people would use to find the content you offer.
  3. Compelling content that will be bait for incoming links.
  4. Pay particular attention to your Home Page title and meta-description.
  5. Use Google resources – Google.com/webmasters; Google Blog, Webmaster videos.

Matt Cutts – 2013, Google Webmaster Help

Start by aiming for small niche keywords and gradually build up – “Like the Japanese game of Katamari”.

Google Webmaster Help, Matt Cutts, 2014

Google knows that many links may be spam but removing links from its ranking algorithm has an adverse effect on search results quality. Links, therefore, continue to be an important part of ranking.

Google Webmaster Help, Matt Cutts, 2014

Keep your website content and appearance up to date.

Google Webmaster Help, Matt Cutts, 2014

Domain age is not a factor. 

Google Webmasters, Matt Cutts, 2009

The ranking algorithm as in 2013

David Viniker MD, 2013

Importance of User Signals (@ 3minutes)

  • Time on site.

How to keep visitors on your site?

  1. Bucket brigade – words that keep people on your site. (@ 5minutes)
  2. Benefit driven Sub-headers. ( @ 6.30 Mins)
  3. APP formula.
    • Agree
    • Promise
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Brian Dean, 2016