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“Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details. Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.”

To remedy this, Jayson DeMers has compiled a list of six social media practices that are shown to effectively boost your SEO.

Jayson DeMers, Forbes, 2015

To some, social media marketing is a buzzword with no practical advantages and a steep, complicated learning curve.

92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.

Jayson DeMers, Forbes, 2014

Keyword research is often the first thing you do when planning a new SEO campaign (or auditing an older one). It provides the skeletal framework for a campaign.

Over the past five years or so, keyword research has undergone some interesting evolutions, becoming less relevant in some ways and fundamentally changing in others.

The goal of SEO is to get your site ranked higher for various search queries—but how do you know which queries are best to rank for? It allows you to find keywords that offer:

  • Relevance, so that all incoming queries directly relate to your business and are capable of making your inbound users satisfied with the results.
  • High traffic, so you have as many new people as possible seeing your site listed in search results.
  • Low competition, so you don’t have to work as hard to rank for your chosen queries.

Jayson DeMers, Forbes, 2017