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The SEO benefits of using WordPress to publish your content– Part 2

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The SEO benefits of using WordPress to publish your content– Part 2

5. Use of categories and tags
The primary purpose of classifications and tags are to assist web visitors navigate your blogs rapidly and quickly, which in turn, assist you get a better search ranking (if used effectively). In a nutshell, categories are the tabulation for your blog, while tags are the index that helps a search engine to analyze your blog’s topic with ease.
Both the categories and tags help you develop a better structure and allow Google to see it while indexing the blog posts of your WordPress. So, ensure you have all the subcategories, and have a well-structured post to make it as easy as possible for online search engine spiders to “check out” your material.
To include categories, you will have to go to the Posts → Categories and Tickets → Labels.
Ensure that you utilize the best tricks to enhance the classifications and tags in WordPress for SEO.
6. Simple and clean code
The code behind WordPress is simple and tidy, allowing online search engine bots to index your website with ease. Because it is an open source platform, you will see consistent modifications in regards to security, performance, and performances to let Google and other search engines to place your website higher up the SERP.
WordPress already carries out well in this specific area, making sure that you install
7. Optimization of Images for SEO
If you wish to own more web traffic towards your site, then you can’t neglect image optimization. It is among the crucial aspects of great SEO.
Image optimization is all about creating appealing, relevant image titles and alt text so that you will get better exposure on Google and other image online search engine. WordPress makes it easy to add titles and alt text to your images when you upload them to its CMS, so that image optimization is just a matter of filling out the best fields.

8. Linking to associated posts
Permit search engines to crawl your older posts quickly and easily using the related posts plugin. It is a great WordPress plugin that can help you add a link to related posts within your brand-new content, consequently increasing your SEO capabilities with ease.
The plugin makes it extremely simple to add related posts to your blog posts and pages, re-ordering associated posts through drag and drop performance, without creating a single piece of code.
Other key points on WordPress SEO:
( a) Since Google likes fast-loading websites, WordPress makes it simple for you to enhance the speed of your website by:
Compressing the CSS and JS files
Reducing HTTP needs
Optimizing image file sizes
Utilizing Caching
Use of CDN services
Upgrading the core WordPress, set up styles and plugins on a regular basis.
( b) WordPress enables you to create a brand-new page with fresh, upgraded and improved content to help you get better ranking on SERPs.
( c) In case you forget to optimize the permalink of an existing/older article, then you can tweak the slug to a more pertinent and search engine-friendly URL.
If you want to prevent a 404 mistake, then make certain you add a 301 irreversible redirect to the older version of your post. This will redirect your web visitors and search engines to the new URL, which in turn will boost your pageviews.
Finishing up
If you use WordPress as your Content Management System (CMS), these ideas ought to hopefully assist to you utilize it in the most effective method to improve your search ranking.
All you have to do is understand the out-of-the-box WordPress SEO functionalities and how get the most out from them, and you can drive quality traffic towards your site.

Adapted from an article in Search Engine Watch

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