Nine SEO techniques to avoid in 2015

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Nine SEO techniques to avoid in 2015

Every day we receive emails promising quick and easy ways to achieve instant success and riches on the Internet. Recent examples include the means to ensure that incoming links will be indexed by Google and a program that finds high PageRank blog posts where you can place a link. With regard to Google indexing your incoming links, Google is adept at finding new pages and blog posts without a prompt. Nobody knows the details of how Google will value those links exactly. Google has not updated its PageRank information to the public for more than a year. A blog post with PageRank is therefore at least a year old and if it has value it will have so many links that the value of a new link will be miniscule at best.

This article provides some very essential warnings. It’s time to move away from the tricks that you had believed would surely work.

  1. Manual Search Engine Submission

Google, Bing and any of the other major search engines no longer require submissions. Search engines have robots that crawl the web and index all the website pages. Whenever you publish a new page it usually gets indexed within few days.

  1. Article Submission

SEO companies offer to create articles for you, filled with links pointing back to your site and submit them to article directories that rank high in search results because of their mass of content. This would theoretically boost your PageRank by providing you with valuable links to your website. This practice was a winner, until the Google’s Panda algorithm update brought it crashing down by decimating the rankings of these “content farms” and even penalizing sites with too many links incoming from those websites.

  1. Thin Content

In the old days SEO companies would take a bunch of keywords and stuff them in a blog post. It didn’t matter if the post was readable or comprehensible by any person. It just had to get indexed and ranked by search engines. Now content has to be carefully written and meaningful too.

Alternative: Create high quality, unique content that everyone wants to read and link to. Now more than ever, “content is king”.

  1. Keyword Stuffing

Everyone tries to find a keyword before they write an article because the goal is to eventually rank for it in all the search engines. This sounds really great when you think about it because they do need to know what you wanted to rank it for, but in the past few decades it went too far. Search engines will take note of a keyword the first time it appears and perhaps take greater notice with a second or third use of the keyword but after a few times it becomes stuffing and rather than boost relevance it develops a negative influence

 

  1. Anchor Text Overload

When you leave a backlink on another site you have to choose the linking or anchor-text. If this would be few years before you could be able to make your anchor text the keyword you wish to rank for. If you practice this these days then it is observable to the search engines that you’re manually building links to manipulate your positions. Therefore, you should use a combination of anchor or link text now, or you will be penalized.

 

  1. Hidden activity will always be found

With so many different Google algorithms now released that continue to be updated on a systematic basis, every search engines (Google, Bing etc. .) are now able to spot any hidden activity that may be taking place on a site. The following could lead to several serious penalties if you are found out:

Hidden or tiny Text (Same as the background so it looks invisible)

Hidden Links

 

  1. Focus on Quantity of Links Rather Than Quality

While use of a huge number of backlinks is considered a one of the perfect SEO activity, the same could go a long-long way in ruining your business online. One of the poorest mistakes that many of them make is placing their focus on incorporating a bunch of links in their websites not knowing that quality overrules quantity. Link building is pretty simple since most of the people consider it. Essentially, it may not take you long to have a lot of links built for your website. However, most of the people fail to consider the quality of links that they get. Besides, they get eager with the count and forget the quality. Any link created should be authoritative and attractive to ensure that surfers follow it without any other thought. It is always recommended that you abstain from links which are categorized by low Domain Authority. This is one of the fundamental recipes behind unsuccessful in online business.

 

  1. Use of Duplicate Content

This is a dangerous SEO strategy to be avoided. In many cases, businesses that have with more than one site tend to recycle their data. You may come across many similar articles in different websites. Search engines want to provide a variety of useful pages in their results pages not repetition of the same content.

  1. Relying on Backlinks Alone

The concept tht backlinks is the only avenue towards achieving the best positions on SERP is misguided. On the contrary, you must team up a number of SEO strategies and techniques for great results to be reached. Relying on backlinks alone will gives only boost SEO to some extent but not entirely? You must make sure that the use of back-links is balanced with other suites in the use of social media, SEO sphere. Content promotion and onsite optimization as well could work as a faultless SEO blend.

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