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Top Page Positioning – SME Websites

Home/Top Page Positioning – SME Websites

Every website owner wants to achieve top page positioning on Google for multiple keywords.

Websites of Small and Medium Sized Enterprises (SME) are invariably limited to success with just 3 or 4 keywords because:

  1. The HomePage receives a boost in positioning equivalent to PageRank 4.5.
    • Many major company websites including Rymans and Tommy Hilfiger only have HomePage PageRanks of 4.
  2. You can only achieve top page positioning for a good keyword phrase, or at least the words in the phrase, are in the HomePage page title.
    1. Google only indexes the first 65 characters in the page title tag – about 10 words.

The following video looks at the issue of the limited keywords that can be targeted by SME websites.