Top Page Positioning – SME Websites

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Every website owner wants to achieve top page positioning on Google for multiple keywords.

Websites of Small and Medium Sized Enterprises (SME) are invariably limited to success with just 3 or 4 keywords because:

  1. The HomePage receives a boost in positioning equivalent to PageRank 4.5.
    • Many major company websites including Rymans and Tommy Hilfiger only have HomePage PageRanks of 4.
  2. You can only achieve top page positioning for a good keyword phrase, or at least the words in the phrase, are in the HomePage page title.
    1. Google only indexes the first 65 characters in the page title tag – about 10 words.

The following video looks at the issue of the limited keywords that can be targeted by SME websites.

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